Apple has officially announced its fourth-generation Apple TV 4K, marking the first major refresh to its flagship streaming box in four years. Headlined by deep integration with Siri AI and powered by cutting-edge silicon, the new set-top box aims to anchor Apple’s expanding smart home ecosystem.
Also Read: Next-Gen Apple TV 4K Leaks Ahead of Launch With A19 Chip
Announcement Highlights:
- Powered by the A19 chip, delivering up to 50 percent faster CPU performance and double the graphics speed
- Integrated far-field microphone array enabling hands-free Siri AI voice control
- Priced at ₹24,999 ($299), with pre-orders open now and retail shipping commencing November 13
A19 Silicon & AV1 Decoding Architecture
Underneath its familiar slim, square chassis, the fourth-generation Apple TV 4K transitions to Apple’s A19 chip. This upgrade delivers substantial computational gains over the previous generation’s A15 Bionic architecture. The silicon powers a dedicated AV1 video decoder, enabling high-efficiency streaming at lower bandwidths, alongside enhanced local processing for complex on-screen graphics and responsiveness.
Storage has also been standardized. The device arrives with 128GB of internal storage as the sole configuration, coupled with Gigabit Ethernet connectivity, Wi-Fi 7, and Bluetooth 6 support.
Hands-Free Siri AI and Onboard Microphones
The centerpiece of the software experience is Siri AI, driven by advanced language models and local privacy protections. The streaming box incorporates three built-in far-field microphones on the device itself. Users can now speak commands directly to the room without needing a remote or a nearby smart speaker. Contextual queries regarding on-screen media, cast details, or age ratings appear via a minimal overlay in the corner of the display.
For audio enthusiasts, the platform introduces support for a four-speaker surround sound configuration. Users can pair matching sets of second-generation HomePods or the new HomePod mini 2 speakers to create a spatially calibrated living room audio array.
Hardware Specifications & Predecessor Comparison
| Specification | New Apple TV 4K (4th Gen) | Previous Apple TV 4K (3rd Gen) |
|---|---|---|
| Processor | Apple A19 | Apple A15 Bionic |
| Storage | 128GB (Standard) | 64GB or 128GB |
| Wireless | Wi-Fi 7, Bluetooth 6, Thread | Wi-Fi 6, Bluetooth 5.0, Thread |
| Voice Control | Built-in Far-Field Mics | Remote Button Required |
| Starting Price | ₹24,999 (~$299) | ₹12,999 (~$149) |
Pricing, Availability & Launch Details
The new Apple TV 4K is available for pre-order starting today through Apple’s official sales channels and authorized retail partners. Global store availability and doorstep deliveries are scheduled to begin on November 13. The device retails at ₹24,999 (~$299). Additionally, the upgraded Siri Remote, featuring built-in Precision Finding and a dedicated tracking speaker, is available separately for ₹4,999 (~$59) and remains fully compatible with prior Apple TV 4K generations.
